Keeping up with AI feels like a secondary job on top of the job you're already doing.
I'm an operational strategist for companies inside and outside high-tech. I get deep into how your business really works: the systems, the tools, the habits. Then I help you get where you want to go, tidying up what you have and using AI to build what's missing.
30 minutes, no jargon. You'll leave with at least one thing to fix.

Who I am
I've spent over a decade running commercial teams in media and tech companies, in London and Tel Aviv. At ThoughtLeaders I grew from Head of Business Development to VP Marketing to COO, and then led the company through rebuilding itself around AI.
That's the perspective I bring. I've been the one responsible when an operational decision cost money, I've managed the teams who live inside the processes, and I've done the unglamorous work that makes change stick.
Who I work with
Sound familiar?
None of that is a problem. It's exactly where I start.
Where you are now
Most people meet AI in a chat window and stay there. It's a good start, but the hours you get back are further along.
Most people stop here →
Where your hours come back
You ask ChatGPT a question and copy the answer somewhere useful.
Your part: nearly all of it
It drafts the email or the summary. You still do everything around it.
Your part: most of it
It works inside your inbox, calendar and spreadsheets, and hands you the finished thing.
Your part: checking it
The same job happens every week without you starting it. You look it over and say yes.
Your part: a yes or a no
I'll take you from wherever you are now, inside the tools you already use.
Results
As COO of a media and tech company connecting brands with YouTube creators, I rebuilt the company around AI: every department, every core process. Three of the things I built:
3 days →
2 hrs
The monthly finance close
Statements, reconciliation and invoicing used to swallow three days a month. I rebuilt it so the whole close takes two hours.
Every
department
Training that stuck
I retrained every team, from sales to finance, around their real daily work. Long after the training ended, everyone still uses AI every day.
Writes
itself
The marketing funnel
I built a system that runs the company's marketing: the weekly newsletter, LinkedIn posts, the team's LinkedIn messages, blog updates and social posts. A human reads everything before it goes out.
Your business has its own versions of these. Let's go find them.
What clients say
Consultancy
Shoshana helped me connect my CRM to an email address so instead of sending an assistant dozens of emails to record payments, enter projects and record expenses, I can use this email address and it all happens automatically. It is a huge time saver and money saver. I enjoyed working with her so much. Shoshana listened to my request, found a way to accomplish it and explained to me in a clear way exactly how to implement the solution. I can't thank her enough!
Consultancy
I had been thinking of using Claude for a while, to manage my small business, but being not a 'techie' person, I found the idea daunting. Shoshana really took the time to understand the challenges in my business and helped me to set up Claude prompts easily. She was a pleasure to work with and really gave me the confidence to continue using AI myself. Highly recommended for any business that is looking to be more efficient and produce clear results.
Training
Shoshana's AI training was exactly what I needed to make Claude Code feel less intimidating and give me the push to start exploring. I'd spent months watching YouTube videos on Claude Code but wasn't getting anywhere. Her class was the perfect walkthrough! Shoshana taught in such a clear, organized way that after just one session, I was already able to take my work to the next level with Claude. ... So many lightbulb moments in her class!!
Consultancy
Shoshana was really helpful in teaching me how to further utilize AI in my workplace. I had a few frustrations and Shoshana was able to address them very clearly. She broke down everything in an understandable way and was very succinct and efficient with her teaching. I am excited to utilize the new tools I learned through working with Shoshana.
Training
Working with Shoshana helped me understand AI in a simple, practical way and discover how I could use it to bring my ideas to life as I take the first steps in sharing my services with the world. Thanks to her personal guidance and the practical ideas from her well-structured webinar, I was able to create my own brand book, beautifully designed PDFs, and blog images, opening up a whole new world of creative possibilities with AI.
Consultancy
Shoshana helped me understand how AI connects to different systems like Gmail, Google Calendar, WordPress, and Excel. This alone has saved me countless hours I used to spend on manual SEO, data entry, and list building. I feel much more confident to start building AI workflows now.
How I work
The way you already work is the starting point. My job is to make it run beautifully: I learn how the business really runs, tidy up what you already have, and build something new only where there is a genuine gap. No platform to sell you, and no methodology to impose.
Step one
I sit inside your business, not the org-chart version of it, until I understand how you work today and how you want to work.
Step two
Most of the win is already in your tools. I cut the manual steps, connect what's disconnected, and hand your team back their hours.
Step three
Where no tool fits, I use AI to build one that matches exactly how you work, and I train your team so it keeps working without me.
The tools I work with
…and whatever already runs your business. If your company lives on WhatsApp and a fifteen-tab spreadsheet, that's what we work with.
Working together
Every business is different, so I don't sell packages off a shelf. We sit down, go through how you work day to day, and find where the hours are leaking. By the end we'll both know the right next step, and whether I'm the right person for it.
30 minutes on where your operation hurts. If I'm not the right fix, I'll say so and point you somewhere better.
We go deep on your workflows together. You get the map, the priorities, and what each fix is worth in hours and money.
A focused project or a fractional COO. Either way, we rebuild the work and train your team until the new way is the normal way.
One problem, fixed for good: a workflow rebuilt, a manual process automated, or a tool built to fit. I hand it over working, with your team trained to run it.
For owners who want one thing solved, properly.
I become the COO your business doesn't have yet, a few days a month: I own how work gets done, run each new build, and keep the operation improving as the business grows.
For owners who need an operator, not another advisor.
Half an hour, free, and with no jargon.
Questions
No, that's the whole point. I work inside the tools you already use and like. New tools only enter the picture when something is genuinely missing, and even then they're built around how you work.
Not even slightly. If you can describe how your business works, that's all the technical skill required. I translate between your world and the AI world so you never have to learn the jargon.
It depends on the problem, which is why there's no price list. You'll hear a real number on the first call, not after three meetings. The call itself costs nothing.
No. I make them dangerous. If you have an ops manager, I give them the systems and routines they don't have time to build. If you don't, I cover the gap until the business justifies the hire, then help you hire well.
Fast. The first conversation will already show you where the hours are going, and the first working improvements usually land within days of starting. We time tasks before and after, so you see the real number, not my guess.
I'll show you how we can fix it together.