A free email course, one email a day for nine days

How to start using AI as a small business owner

The skills to set AI up properly in your business, and the mindset shifts that make it actually work.

Your welcome email arrives straight away. No spam, nothing passed on, and you can stop the emails at any time.

Already know you'd like help with your own business? I also offer paid one-to-one consultations.

Inbox10 emails
  1. Shoshana EilonWelcome! AI for small business owners starts hereToday
  2. Shoshana EilonExcellence, not slopDay 1
  3. Shoshana EilonTune out the noiseDay 2
  4. Shoshana EilonStop being the robotDay 3
  5. Shoshana EilonHand it overDay 4
  6. Shoshana EilonLive inside the AIDay 5
  7. Shoshana EilonYour clients chose youDay 6
  8. Shoshana EilonDelight your clientsDay 7
  9. Shoshana EilonYou're a manager nowDay 8
  10. Shoshana EilonWhere to from hereDay 9

The guiding rule

AI should not mean slop.

There's so much noise about AI slop: bad content, terrible images, things that look and sound very computer-generated. If people are putting out slop, they're using AI wrongly.

Used properly, AI should mean excellence. No typos, ever. No follow-up sent three days late. No detail forgotten. For what might be the first time, you have an entire team at your fingertips, and this course shows you how to manage it.

What's inside

Nine days, nine lessons.

Every email has one idea, prompts you can copy straight in, a worked example with what the AI actually sends back, and one challenge to try that day.

  1. Day 1

    Excellence, not slop

    The idea underneath everything else, and how to brief AI like Einstein on his first day.

  2. Day 2

    Tune out the noise

    Which tool, which plan, and why you can stop worrying about the rest.

  3. Day 3

    Stop being the robot

    Connecting your AI to your email, calendar and files, so you're not copying and pasting all day.

  4. Day 4

    Hand it over

    What to hand over, and turning a week of messy client messages into one clean table.

  5. Day 5

    Live inside the AI

    Building the habit, a one-page brief before every call, and explaining a task only once.

  6. Day 6

    Your clients chose you

    Teaching AI your voice and your look, so nothing you send sounds like a robot wrote it.

  7. Day 7

    Delight your clients

    Personal welcome pages, follow-ups within the hour, and small touches that used to need a designer.

  8. Day 8

    You're a manager now

    Designing your ideal way of working, and building the AI system that runs it for you.

  9. Day 9

    Where to from here

    All nine mindset shifts in one place, and how to keep going.

Not only new tools

Every lesson comes with a mindset shift.

The buttons are the easy part. What really holds people back is the way they think about AI.

  1. Excellence, not slopAI should raise your standards.
  2. If it got it wrong, you briefed it wrongBrief it like Einstein on his first day.
  3. Be the expert in your business, not in AITune out the noise.
  4. Don't be the robotFlex your laziness muscle and tell the AI: "You do it."
  5. Assume there's a wayIf an employee could do it at a computer, AI can do it.
  6. Start and finish your work inside the AIRestructure your habits.
  7. Your clients chose youEverything you create with AI should sound like you.
  8. Your ideal way of working can be builtWork out exactly what it would look like.
  9. Oversee the system, don't be the executorYou're a manager now.
Shoshana Eilon

Who's writing this

Hi, I'm Shoshana.

As COO, I spent my days looking at how a business runs and working out what would make it more successful. I was building workflows and automations long before AI made them cool, and I recently left my job to help lean companies work out how AI fits into how they run.

I truly believe that small business owners will inherit the earth. They are the people who will benefit the most from AI. And if you're worried you're not technical enough, I'm not technical either. You don't need to be technical to do anything in this course.

One-to-one

Want help with your own business?

You can do everything in the course yourself. If you'd like to move faster, or there's a pain point you can't quite crack on your own, I offer paid one-to-one consultations, online. Together we'll:

  • look at how your business actually runs, and where the time goes
  • find the places where AI will save you the most time
  • work out where to start, and what your ideal system would look like
Get in touch

Email me a line or two about your business, and I'll send you the details.

Questions

Before you sign up.

Which AI tool do I need?

ChatGPT or Claude. I'm a Claude girl myself, but they cost about the same and their best models are about as good as each other. Day 2 helps you choose, and the course shows where to find each setting in both.

Do I have to pay for anything?

The course is free. For the AI itself, I'd pay for the $20 a month plan: free plans run out halfway through a task, and they leave out a lot of what the course depends on, like scheduled tasks and AI in your browser.

I'm not technical. Is this for me?

Yes. Working with AI is far more like managing a team than it is like writing code. Every lesson is: copy a prompt, paste it in, and check what comes back.

How much time does it take?

Each email takes about ten minutes to read, and the challenge takes about as long again. If you fall behind, the emails will wait for you in your inbox.

I work on my own, or I'm a freelancer. Does it still apply?

Completely. If you work for yourself, you run a business, and the course is written for exactly that.

Ready when you are.

Start the free course

Nine emails, one a day, and free.